THE HUNDRED x NEW ERA — LOOKBOOK
ART DIRECTION · DESIGN

Styling the spirit of a new league.

For the launch of The Hundred, New Era became the league’s official headwear partner, creating a bespoke collection of caps for its eight teams. We developed a bold, fashion-led lookbook to introduce the collection, bringing together the worlds of streetwear and cricket through high-impact imagery. The designs expressed the identity of the teams through colour, styling and attitude. The result positioned the collection beyond sport, connecting product, culture and style while engaging a new, younger generation of cricket fans.

Art Direction and Design RIANNA OSANWUTA
Photography ANDREW WHITTON

Two young adults, a man and a woman, striking playful poses against a bright green background. The man is crouching on a pink block, wearing a green cap and a purple t-shirt, while the woman stands beside him, wearing a blue cap, a light blue sleevel

A woman wearing a blue cap, tank top, shorts, and sneakers, squatting on a blue cube in front of a blue background.

Young woman sitting on a red pedestal against a purple background, wearing a purple cap, gray tank top with a sweatshirt tied around her shoulders, light blue jeans, and gray sneakers.

Two young adults, a woman with curly hair in a purple top and light blue pants, and a man in a tie-dye shirt and shorts, pose on a white platform against a pink background. Both wear baseball caps.

A woman with curly hair wearing a yellow cap, purple sleeveless top, light blue pants, and white sneakers standing on red and black blocks against a yellow background.

Two young people posing against a vibrant pink background; a man is sitting on a white block with one leg over the other, wearing a blue shirt, gray shorts, white sneakers, and a red cap; a woman is sitting on a black block with her legs crossed, wea

A young man with dark hair, smiling, wearing a red and orange cap, a purple open shirt over a white t-shirt, checkered shorts, black socks, and white sneakers, squatting on a black block against a bright orange background.

Two young models posing, a woman with long curly hair wearing a yellow cap and a purple sleeveless top, and a man with short hair wearing a black cap and a tie-dye sweatshirt, against a pink background with black and green accents.

Two models, one male and one female, showcasing colorful sports lifestyle caps. The male model is crouching in a purple t-shirt and beige pants, wearing a green cap, with a surprised expression. The female model is standing in a blue top and grey ski

Two young adults, a woman on the left and a man on the right, sit on display blocks with colorful backgrounds. The woman has long dark hair, wears a lavender cap, gray tank top, light blue jeans, gray sneakers, and small hoop earrings. The man wears

Two models, one male and one female, showcasing casual streetwear against colorful backgrounds. The male model on the left wears a white striped shirt, purple pants, gray sneakers, and a green cap, sitting on a pink block with a green background. The

Collection of colorful baseball caps featuring various team logos and designs, arranged on a vibrant, graphic background with a mix of geometric shapes, patterns, and stylized illustrations.

Fashion magazine page featuring two models wearing casual clothing and accessories. The left side shows a male model in a gray t-shirt, yellow checkered shorts, and a green cap with branding, with a green and black background. The right side features

A collage of three young models wearing Manchester Originals and Trent Rockets sportswear, with bold black and white, red, yellow, and bright colorful backgrounds. The left side features a man in a pink, black, and white tie-dye sweatshirt, black pan

Two young adults, a man and a woman, smiling and looking at each other. The man is wearing a green and black cap and a gray t-shirt, with a yellow shirt tied around his waist. The woman is wearing a purple cap and a light pink oversized sweatshirt.

Collage of diverse young models and fashion accessories on a yellow background, featuring clothing, hats, and sneakers, with graphic text "London Spirit", "Southern Brave", and "Super Northern".