The new face of hair removal.

A promotional campaign for Sugaring London, designed to reframe hair removal through a softer, more modern lens. The work focused on casting real, diverse talent to reflect the brand’s audience, bringing authenticity and relatability to a category often defined by polish and perfection.

Creative Direction, Production and Casting RIANNA OSANWUTA
Production and Casting ELLENOR BETTS
Photography PAWEL KSIĘŻOPOLSKI