Stlist Live Marketing

Stylist Live is an annual festival that aims to bring the pages of Stylist magazine to life through 3 days of inspirational talks, catwalks and beauty treatments. With 3000 expected visitors and a larger venue than the previous year, the event would take months of preparation and marketing. 

The brief was to develop a design concept that would translate across multiple mediums, including digital adverts, web, social media, email, print and signage. The designs would need to be progressive, but still resonate with our audience, in keeping with the house style. It was important that the content was exciting and dynamic, but our message always remained clear and effective.

I was also involved in creating additional content for our event sponsors including Gordon’s Pink Gin, Nissan and Diet Coke.

Marketing design included:

Billboards
Tube adverts
Posters
Print ads
Advertorials
Schedules
Socials
Mailers
Digital adverts

Creative Direction - Matt Phare
Design - Rianna Osanwuta

Covers

Nighttime city street with blurred car lights passing in front of large electronic billboards advertising Stylist Live event on a building.
Street scene in London showing buildings with various signs, light trails from passing vehicles, a large digital billboard advertising a stylist event, and shops including a cafe and clothing store.
Nighttime cityscape with a curving elevated highway filled with moving cars, some with blurred headlights and taillights, next to a large illuminated billboard advertising "Stylists Live" with images of models and dancers, and high-rise apartment buildings in the background.

Print adverts to be used in magazine and on tubes

Colorful promotional poster for Stylist Live festival in London, November 10-12, featuring images of women, makeup, and beauty products, with text about ticket discounts and festival activities.
Colorful promotional poster for Stylist Live event in London, November 10-12, with images of diverse women, makeup, and fashion accessories, featuring event details and ticket information.
Poster for Stylist Live event with various images of women, a ruler, a plant, and crafting supplies, featuring bold text 'See you there,-way!' and event details in London from November 10-12.
Colorful promotional poster for Stylist Live event, announcing tickets on sale for November 10-12 at Olympia London, featuring images of diverse women, a lipstick, plants, a drink, and design elements.
Colorful promotional poster for Stylist Live festival held from November 10th to 12th at Olympia London. Features images of diverse women, a lipstick, gardening tools, a can of gin lime drink, a makeup palette, pencils, and various decorative elements. Includes event details, ticket information, and topics like fashion, beauty, workshops, food, comedy, and shopping.
A colorful promotional flyer for the Stylist Live event in London, November 10-12, featuring images of various women, makeup, and beauty products, with sections highlighting speakers, workshops, and topics like fashion, beauty, career, and life hacks.
Event schedule poster for Style Live Show, including various stages and highlights from November 10th to 12th, with detailed descriptions of talks, performances, and speaker information, along with sponsor logos and a note about a drink stop at the event.

Fold out show guide

A young woman reading a colorful flyer in a busy indoor setting, with people in the background and a vase of red flowers nearby.

Social graphics

A woman with makeup, dark hair, and a black turtleneck, standing outdoors with a beach and mountains in the background.
A young woman with pink and purple hair smiling at a colorful graphic design promoting Stylist Live, a festival of inspiration from November 10-12 at Olympia London, featuring floating rose petals in the foreground.
A promotional poster for Stylist Live, a festival of inspiration held from November 10 to 12 at Olympia London. The poster features a black and white photo of a woman and a man, both smiling and wearing aprons.
A woman with long, straight black hair and bangs making a frustrated face, with her eyes closed and lips pursed, against a light green background. She is wearing a floral-patterned jacket over a white shirt.
A woman with large curly hair smiling and wearing black overalls and hoop earrings, against a bright yellow background with a quote about doing your best and a pink promotional banner for Stylist Live festival in London.
A young woman with wavy red hair sitting and smiling, holding a gold medal. She is wearing a black crop top and a blue floral skirt. The background of the image is lavender with a quote by Joanna Rowsell Shand, a cyclist, that says, ‘Don’t worry abou
Event poster with yellow background and black and white striped border, promoting 'Stylist Live' presentation on 'Food for Thought,' featuring a lime soda and a slice of pink and white cake.
Fashion runway show with models walking on stage, audience seated on sides, colorful abstract shapes, a lipstick, a ruler, a purse, and decorative elements around the scene.
Colorful promotional graphic for Stylist Live festival, stating "5 weeks to go," with pastel pink, blue, and purple background, featuring a donut and a slice of lime.
Bright yellow promotional poster for Stylist Live festival in London, November 10-12, featuring diverse women, with text highlighting over 80 talks and workshops.

Digital adverts

Event poster for Stylist Live, a festival of inspiration in Olympia London, November 10-12, including images of women smiling and engaging, with graphics of pencils and colorful shapes, and the message 'Want to love Mondays?'
Promotional poster for Stylists Live at Olympia London, November 10-12, featuring images of women applying makeup and getting beauty treatments, with a lipstick and makeup brush graphic, promoting a one-third discount on bronze tickets.
Colorful promotional poster for a weekend festival called 'This Weekend,' featuring photos of diverse people, event details, and a 'Book Now' button.
Promotional banner for the STYLIST LIVE festival at Olympia London, November 10-12, featuring models and fashion imagery, with text about sitting front row at the stylist's exclusive catwalk show.

Mailers

A colorful event poster on a smartphone screen advertising the Stylist Live festival in London from November 10 to 12, featuring workshops on wellbeing, food, and mindfulness, with images of people practicing yoga, running, swimming, and a woman smiling.
Event poster on smartphone screen advertising a fashion festival called "Stylist Live" happening from November 10th to 12th at Olympia London, featuring a runway show and panels. The poster has colorful geometric designs, a model walking down the runway on a screen, and various fashion-related graphics.

Print adverts in partnership with Nissan and our guest speakers and performers

Event poster for Stylist Live VIP Envy Suite sponsored by Nissan Juke, featuring red carpet, event details, and pictures of Sarah Millican, Raye, and Jojo Moyes.
A woman leaning against a white Nissan Juke parked on a street with autumn leaves, in front of a modern apartment building.