DOVE SERUM BODY WASH — PRODUCT PHOTOGRAPHY
ART DIRECTION

Creating a Modern Product Language for Dove

Dove’s Premium Tier Serum Body Wash range was refreshed to better express its elevated positioning, moving beyond traditional pack shots to create imagery designed for modern digital retail environments.

The visual system balanced clarity with sensorial appeal, using texture, lather and hydration as key storytelling tools. Clean compositions, tactile close-ups and controlled colour worlds brought ingredients and benefits to life, while distinct visual cues helped differentiate each variant across the range.

Designed to feel modern, expressive and skincare-adjacent, the modular imagery transformed functional product assets into a more elevated and desirable digital experience.

Art Direction - Rianna Osanwuta
Production - Ininaa Camp
Photography - Nadia Ryder
Texture stylist - Tiffany Rine
Texture styling assistant - Paula Benvegnu



A Dove body wash bottle surrounded by cherries and dollops of white lotion on a light beige background.
A white bottle of Dove body wash with mango scent surrounded by mango slices and small mango pieces on a pink background.
A white bottle of Dove calming moisture body wash with a gold pump is surrounded by small white daisies with yellow centers, white liquid splashes, and droplets on a blue background.
A white bottle of DOVE Glow Recharge body wash surrounded by orange slices on a yellow surface.
A white Dove body wash bottle with a pump dispenser, surrounded by pink flowers and water ripples on a pink background.
A bottle of Dove body wash with a white body and gold pump, floating on water with ripples.
A white bottle of Dove Hydraition Boost body wash with a pump dispenser and gold accent, standing on a water surface with blue background.
A white bottle of Dove Ultra Sensitive body wash with a gold-accented pump dispenser, floating in the air among curved white and grey lines and water droplets on a light blue background.
A white bottle with a pump dispenser and a gold cap, labeled 'Dove' with pink text, sitting on a pink textured background with liquid soap splashes.
A white bottle of Dove skincare product with gold and teal accents, lying on a light green surface with a swatch of clear gel surrounding it.
A white bottle of Dove Hydration Boost body wash with a gold cap, placed on a light blue background with white foam and soap smeared around it.
A dollop of white cream spread on a light gray background.
Swatch of beige-colored makeup or foundation product with a gooey texture on a peach background.
Close-up of a swirl of glossy, pale pink cream or gel against a matching pink background.