I led the art direction for product imagery across Dove’s Premium Tier Serum Body Washes, refreshing the range to better express its elevated positioning. The brief was to move beyond flat pack shots and create imagery that could work harder in digital product environments, clearly communicating ingredients, benefits and efficacy while still feeling premium and desirable.

The visual system was designed to balance clarity with sensorial appeal. Texture, lather and hydration became the primary storytelling tools, supported by clean compositions, tactile close-ups and controlled colour worlds that brought key ingredients to life. Each variant was given its own visual cue set, allowing shoppers to quickly understand benefits while maintaining a cohesive, high-end look across the range.

The imagery was built to function modularly, guiding the viewer through product features at a glance without feeling clinical or overworked. By keeping the visuals simple, hydrated and ingredient-led, the work elevated Dove’s premium tier and transformed supplementary product assets into something more modern, expressive and skincare-adjacent.

Art Direction - Rianna Osanwuta
Production - Ininaa Camp
Photography - Nadia Ryder
texture stylist - Tiffany Rine
Texture styling assistant - Paula Benvegnu