Boho Locs Rebrand

Full rebrand including responsive web design, socials, art direction, guidelines and packaging.


Creative direction - Rianna Osanwuta & Sheena Brobbey
Design - Rianna Osanwuta

Text reading 'BOHO LOCS' on a black background.

Logo

Text saying 'BOHO LOCS' in large yellow letters on a black background.

Brand guidelines

A diagram showing the guidelines for clear space around a logo. It features the text 'BOHO LOCS' in black, bold font with yellow outlined blocks on each side, indicating the minimum clear space labeled as 'X' around the logo.

Web design: Desktop

Screenshot of a vibrant online fashion store homepage with models showcasing hair and style products, featuring bold yellow accents, product images, promotional banners, and navigation menu.
A bright yellow e-commerce webpage for hair styling products and articles, displaying models with various hairstyles, product prices, and related videos.
Online shop webpage displaying photos of women with diverse hairstyles, focusing on locs, with a yellow header and a pink background for the images.
Online product page displaying a mermaid locs hairstyle with images of a woman with different hairstyles and accessories, product details, and purchase options, on a yellow background.
A screenshot of a blog webpage titled 'The Boho Blog' with a bright yellow header and a light background. It features an article about wearing Locs, with images of women with natural hairstyles and fashion accessories.
A webpage titled 'How to Boho' with a large portrait of a woman with dreadlocks, wearing a white sweater, and a play button overlay. Below, a section with a video titled 'How to Boho Video' and some placeholder text. Further down, items for sale, inc
Screenshot of an online store webpage featuring models with dreadlocks, with a login prompt overlay.
Online checkout page for BOHO LOCS with a yellow header, showing order details, contact information, shipping address, shipping method, and total price in GBP.
Order confirmation webpage with a bright yellow background, featuring order details, delivery info, and articles about hair styling.
Online quiz webpage titled "Which Boho Babe are you" with questions about hairstyle, hair length, personality, and ideal Saturday activities, featuring a bright yellow and purple color theme.
A colorful fashion website homepage featuring images of women with trendy accessories, bold makeup, and fashionable outfits, along with sections for bestsellers, popular articles, and product listings.
A digital screen displaying information about a loyalty program called Boho Vaults with levels, points, and sign-in options, set against a yellow background.

Web design: Mobile

A mobile phone screen displaying a fashion website with a yellow background, featuring images of women with natural hair promoting a new clothing collection, including text about the collection and a section for bestsellers.
Mobile shopping app screen displaying a hair loc product called Mermaid Locs in Long Burgundy color, priced at £120, with reviews, points, and color options.
A smartphone screen displaying a shopping cart page from the Boho Locs website, with the total cost of £135.88, featuring multiple items of Bob Beach Hot Fudge Locs, each priced at £122, quantity set to 1, and a yellow background.
Mobile phone displaying an online shop with images of a woman with braided hair selling mermaid-themed dreadlocks, priced at 120 pounds each.
Mobile phone screen showing an online checkout page with sections for shipping, billing, and payment information, featuring credit card logos and input fields for card details. The page has a yellow header with the logo 'BOHO LOCS' and icons, set aga
Screenshot of a mobile phone displaying an online order confirmation from BOHO LOCS with delivery details and order summary.

Mailers

A smartphone displaying a trendy fashion website called BOHO LOCS featuring images of women with loc hairstyles, colorful sections, and options to shop for styles.
Mobile phone displaying a sale webpage for Boho Locs, with up to 70% off, images of a woman in the sale section, and various navigation links at the top.
A smartphone displays a website for a hair salon called BOHO LOCS, featuring photos of women with loc hairstyles, reviews, and available products, set against a pink background.
Mobile phone displaying a webpage for BOHO LOCS with a pink background, showcasing a new product launch featuring a woman in fashionable attire, and sections for product images and social media links.
Mobile phone displaying a fashion website called 'Boho Locs' with a pink background, featuring images of women, promotional banners, and social media icons.
A smartphone displaying a webpage with a bright yellow header titled 'BOHO LOCS', featuring navigation links. Below is a section with pink and purple hearts and the phrases 'Give Love' and 'Get Love'. A yellow box offers '$10 OFF FOR YOU AND A FRIEND

Ecom photography

A woman with long, curly hair wearing a one-shoulder brown top and high-waisted tan pants standing against a plain white background.
A woman with curly, shoulder-length hair, wearing a brown sleeveless top with a halter neck and matching brown pants, standing against a plain white background.
A woman wearing a sleeveless brown dress with a front slit, standing against a plain light-colored background.
Back view of woman with long, brown and black twisted dreadlocks wearing a brown sleeveless dress.
A woman with natural curly hair wearing a black crop top and black skirt, posing against a plain white background.
A woman with long, curly hair wearing a black fitted one-piece outfit, standing against a plain light background, looking over her shoulder.
Portrait of a young woman with long curly blonde and brown hair, wearing a fitted brown long-sleeve top and beige pants, standing against a plain light-colored background.
Back view of a woman with long blonde and brown dreadlocks wearing a beige top and brown leather pants.
A woman with long, curly hair wearing a tan crop top and matching tan pants, standing against a plain light gray background.
Yellow packaging with black text reading 'BOHO LOCS' and smaller text describing it as a protective style for Black women.

Packaging