Reimagining
indulgence for social.

For Ben & Jerry’s 2026 NPD launch, I led the art direction and creative approach for social-first product content across three new innovations: Churifically Churros-y Pint, Strawberry Doughnut-eee Pint, and Cookie Dough Ice Cream Sandwich. The brief was to produce high-impact digital and social video assets designed to tease, launch and sustain each product across TikTok and Instagram Reels, scaling across multiple European markets while maintaining strong appetite appeal and a premium finish.

I began by building distinct creative worlds for each product, using mood, colour, texture and movement to express their individual personalities. Strawberry Doughnut-eee Pint felt fresh and light, so the visuals became bright, energetic and playful. Churifically Churros-y Pint leaned into warmth and indulgence, inspiring a softer, cosier atmosphere. Cookie Dough Ice Cream Sandwich focused on portability, with motion-led setups and playful, outdoor environments that highlighted movement and ease.

Across all assets, I grounded each world in familiar Ben & Jerry’s brand codes: cow print, clouds and subtle visual cues while elevating the overall identity for a new product launch. Sound design added another layer of immersion, helping each product feel expressive and alive.

To support efficiency across a large volume of deliverables and markets, we developed a modular creative toolkit, allowing content to be adapted quickly across formats and phases without rebuilding ideas from scratch. Strong lighting, considered in-studio setups and close attention to detail ensured a consistent, premium finish across all outputs.

Creative Direction SOLEDAD AMANDO
Art Direction and Creative RIANNA OSANWUTA
Creative and Motion LEXI JEFFS
Copywriter JIM READER
Production MATILDE LEIRIA
Project Management JAMES D’AMARIO