Beautystack.com
We identified the Beautystack.com marketing website as a weak link in our Beauty Pro’s user journey. It comes top of a Google search and is linked across all socials, but did not sufficiently explain what Beautystack is, how it works and the key benefits.
We identified key pain points in the user’s discovery and research phase that caused multiple issues throughout the Pro’s journey. Key questions remained unanswered until after a Pro was approved on the app. Often, Pros were signing up without all the information needed, resulting in wasted time for both the Beautystack community team and the user.
In building and designing a comprehensive new website, we eliminated the risk of confusion among our users, whilst also making sure that every prospective Pro using Beautystack is well-informed on the product, and excited to be a part of the brand. Process: User journey map Site map Front end/Back end scoping Low-fi designs Hi-fi designs Development Launch User testing and feedback at each stage!
Art Direction and Design - Rianna Osanwuta
Website Copy - Ellen Atlanta
Product Management - Grace Tolley
Beautystack.com: Homepage
Beautystack.com: Become a Beautystack Pro
A woman with colorful dreadlocks getting her makeup done by a makeup artist.
Close-up of a woman with dark skin, short curly hair, gold hoop earrings, subtle makeup, and a pink background with receipts overlay. She has a confident expression with a slight smile.
Website gallery
Mobile website interface for Beautystack featuring black and white photos of diverse women, a central color photo of a woman with purple-dyed dreadlocks getting her makeup done, and bold text promoting growing a beauty business.
Mobile app screen displaying booking options for beauty treatments, featuring categories like nails, makeup, skin, wellness, and hair, with search results and images of manicured nails.
A mobile phone screen displaying a sign-up page for 'Beautystack Pro' with a pink background, showing a photo of a person receiving a beauty treatment, and input fields for username, email, and password creation.
Responsive design: mobile
