Amazon Music x Mercury Prize 2022

Building on the success of Amazon Music's 2019 collaboration with The Mercury Prize, we came back in 2022 with a comprehensive launch campaign. Amazon Music spearheaded the unveiling of shortlisted albums and artists on their social channels. Complementing this, we crafted a robust OOH campaign, essential for raising awareness of the partnership and spotlighting the shortlisted albums on the Amazon Music platform. Additionally, we generated supporting content leading up to the event, along with on-the-night social content capture and live asset creation at the 2022 Mercury Prize.


Creative Direction - Jonny Flynn
Art Direction, Creative and Design - Rianna Osanwuta and Ryan Tong
Motion - Vitor Meuren

Partnertship Announcement posts

A vertical gradient background transitioning from purple at the bottom to pink at the top, with scattered light specks.

OOH

City street scene with several cars including a white van, silver car, and a sanitation truck. A large digital billboard features promotional content for Sam Fender's album, with multiple smaller screens displaying various images. Historic brick buildings and modern high-rise buildings are visible in the background.
Large digital billboard displaying Harry Styles' album 'Harry's House' with his photo, release year 2022, and the Amazon Music logo, in an urban setting with brick buildings, fencing, and gray sky.

Camera Roll with Joy Crookes

We asked artists to choose a handful of images/videos captured while working on your album: scenes from the studio, screenshots you saved for inspiration, selfies etc and give us the back-story as a window to their lives and creative process

How We Made Our Album Cover

Behind-the-scenes journey delving into the creative process behind crafting album visuals. This includes insights into the initial ideas, collaboration with designers or artists, and the iterative design process.

Robot Reviews

Funny, honest reviews of our nominees music provided by our very own robot.